White Paper: Transforming the Customer Experience

  Are you interested in setting up some time to discuss your organization’s marketing priorities and challenges? I’ve included a link to our IBM Marketing Cloud Transforming the Customer Experience document that highlights how the platform enables marketers to capture valuable behaviors (clicks, downloads, purchases, abandoned carts, and more) and…

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10 Ways to Make the Case for Marketing Automation

If you’re like most marketers, you have a lot on your plate – from managing a database of thousands, to executing powerful campaigns, to ensuring consistent messaging across all channels, all while stretching your limited resources. If you are thinking about making the move to marketing automation, but need to…

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10 Things to Automate to Drive Leads and Revenue

 Sales and marketing departments are usually both stretched thin on resources. One way to help with that workload is to implement an automation tool that will take a lot of the manual tasks off of your people and automate them. Whether you want to start with behavior-based, triggered email campaigns,…

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