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There's no turning back. Marketing dollars spent online have overtaken legacy media.
The strength of paid advertising has always been its ability to create brand awareness, generate demand, and promote sales.
$19.6 billion was spent in 2014 on Internet paid display advertising, and programmatic accounted for 52% (%10.1 billion) of the total.
"How Programmatic Internet Advertising Can Grow Your Business" explains how programmatic campaigns operate and how you can win your ad placements onto the most productive web sites in front of your target audience.