Creative Specs

General Ad Specifications

1-Genl1-Std GIG JPG SWF

General
All creative with a white background is required to have a one pixel black border.

The entire banner needs to be clickable at all times.

In-banner video
Must be hosted by a 3rd party rich media provider and subjected to further specifications.
Ad size / Dimensions / Resolution (pixels): No more than 720 pixels

  • Max file size: No real limit, typically less than 100MB
  • Format length: 15 or 30 seconds
  • Format Accepted: All major formats including mpeg4, mov, avi, flv
  • Encoded Bit Rate: Any for original advert. Will be encoded into 256, 512, 1023kbps
  • Frame Rate: Up to 30 frames per second
  • Aspect Ratio: Any
  • Key Frame Interval: Any
  • Color Depth: Any

Audio
Off by default (user initiated). All units with sound events are flagged for audion and subject to publisher exclusions and inventory limitations.

Animation
Animation not to exceed 15 seconds, including auto-play video.

Flash
All Flash creatives require the use of a backup image (GIF, JPG or PNG) that is in the same dimensions as the Flash creative

Frame Rate
18 frames per second is recommended

3rd Party Rich Media Providers
All major 3rd party rich media providers are accepted. Our approved list includes DoubleClick, PointRoll, Eyeblaster, Eyewonder, MediaPlex, OggiFinogi, Spongecell, Interpolls, Flite, and iGuiders. Any other provider not mentioned must be tested before approved.

2-Genl2-Expandable Banners

General
A close button that retracts the banner on click is mandatory.

Panels
Limit of 4 panels maximum

Video Specs

Standard Pre-Roll

  • Widescreen: 16:9 aspect ratio or 640×360 dimensions
  • Standard: 4:3 aspect ratio or 640×480 dimensions
  • Maximum Duration: 30 seconds (Long Form Pre-Roll Available Upon Request)
  • Preferred Format: MOV (QuickTime) or FLV (Flash), WMV, MP4
  • Preferred file size: 200MB

In-Text Video

  • Max # of Videos: Four
  • Video Window Size: up to 640×480
  • Audio: Audio Allowed, Auto-Sound On after roll-over
  • Maximum Duration: 30 seconds (Long Form Pre-Roll Available Upon Request)
  • Aspect Ratio: 4:3 or 16:9

Connected TV

  • VAST, .mov, .mp4
  • Size: <100MB
  • Bit Rate: 1-2 MB
  • Frame Rate: 1000-2000 kpbs
  • Audio Codec: MP3 or AAC
  • Must be HD quality video

Mobile Specs

Smartphone Full Screen Ad Formats

FULL SCREEN STATIC ADS

Dimensions: 300×250
File Types Supported: .jpg, .png, .gif
Maximum File Size: 50k image
Supports Audio: mp3 audio, encoded at a maximum of 128kbps, 44.1kHz; maximum audio file size is 30k

FULL SCREEN FLASH ADS

Dimensions: 300×250
File Types Supported: SWF 10 or below, Actionscript 1.0 and 2.0, 12 fps
Maximum File Size: 50k
Supports Audio: mp3 audio, encoded at a maximum of 128kbps, 44.1kHz; maximum audio file size is 30k

FULL SCREEN FLASH ADS WITH BOOSTERS

Core Ad Unit Dimensions: 300×250
File Types Supported: SWF 10 or below, Actionscript 1.0 and 2.0, 12 fps
Maximum File Size: 50k
Supports Audio: mp3 audio, encoded at a maximum of 128kbps, 44.1kHz; maximum audio file size is 30k

Boosters include an additional static branding image displayed above the 300×250 Flash unit.

Dimensions: 300×100
File Types Supported: .jpg, .png, .gif
Maximum File Size: 50k image

Boosters support up to three click-through actions using buttons displayed below the core ad unit. We offer a set of standard button icons, however, we also support custom button icons:

Custom Button Dimensions: 40×40 (3px of rounding will be applied to the corners)
File Types Supported: .jpg, .png, .gif
Maximum File Size: 30k image

FULL SCREEN IMMERSION ADS*

Dimensions: 300×250
File Types Supported: SWF 10 or below, Actionscript 1.0 and 2.0, 12 fps
Maximum File Size: 50k
Supports audio: mp3 audio, encoded at a maximum of 128kbps, 44.1kHz; maximum audio file size is 30k
Supports multiple click-throughs
Supports accelerometer functionality (tilt, shake, etc.)

CLICK-THROUGH OPTIONS FOR FULL SCREEN AD FORMATS

  • Branding/Information Dive
  • Data collection
  • Click to Web/WAP
  • Click to Call**
  • Click to YouTube / Video
  • Click to iTunes
  • Click to Maps
  • Click to Download
  • Click to Buy

*Only available for Android on devices that support native Flash
**Not available on iPod Touch

Smartphone Banner Ad Formats

STATIC or ANIMATED BANNER

Dimensions: 300×48, 320×48, 300×50, 320×50
File Types Supported: .jpg, .png, .gif, animated .gif
Maximum File Size: 20k

Click-Through Options

  • Branding/Information Dive
  • Data collection
  • Click to Web/WAP
  • Click to Call
  • Click to YouTube / Quicktime
  • Click to iTunes
  • Click to Maps
  • Click to Download
  • Click to Buy

iPad Ad Formats

EXPANDABLES

Initial Banner (Flash or Static Ad):
Dimensions: 300×250, 728×90
File Types Supported: jpg, .png, .gif, animated .gif, SWF 10 or below,
Actionscript 1.0 and 2.0, 12 fps
Maximum File Size: 50k

Banner Clicks to Full Screen Immersion, Flash or Static Ad:
Dimensions: 768×768
File Types Supported: .jpg, .png, .gif, animated .gif, SWF 10 or below, Actionscript 1.0 and 2.0, 12 fps
Maximum File Size: 200k
Supports audio: mp3 audio, encoded at a maximum of 128kbps, 44.1kHz; maximum audio file size is 30kB.

Click-Through Options From Post-Click Full Screen Ad:

  • Branding/Information Dive
  • Data collection
  • Click to Web/WAP
  • Click to YouTube / Quicktime
  • Click to iTunes
  • Click to Maps
  • Click to Download
  • Click to Buy

STATIC or FLASH BANNERS

Dimensions: 300×250, 728×90
File Types Supported: jpg, .png, .gif, animated .gif, SWF 10 or below, Actionscript 1.0 and 2.0, 12 fps
Maximum File Size: 50k

Click-Through Options

  • Branding/Information Dive
  • Data collection
  • Click to Web/WAP
  • Click to YouTube / Quicktime
  • Click to iTunes
  • Click to Maps
  • Click to Download
  • Click to Buy

Video Ad Formats

In App and Mobile Web: Android, iPhone/iTouch & iPad;

Dimensions: 300×250*
File Types Supported: Any digital format accepted; Length: 15-30 seconds
Maximum File Size: 1.2MB*

* We can intake videos with other dimensions and file sizes (up to 25 MB). All videos will be converted to a max of 1.2 MB and converted to a mobile compatible format, so there may be a notable loss in image quality when converting very large or HD videos.

Click Tracking (clickTags)

MarketServ recommends that the entire creative be clickable to increase click-through ratio and performance. We require all click events to open in a new window. The accepted HTML “target” control is “_blank”. By default, all in-page ad units will be click tracked. By default, all pop-under landing page units are not click tracked, however all pop-under ad units are.

ActionScript 2.0

In order to click track Flash creative, a “getURL” command and the token clickTag must be used in place of the click-through URL in the Flash file. All click-through URLs will need to be sent as an addendum text file for their respective Flash creative(s). Below is exactly what the Actionscript in the button layer needs to be:

Flash 5 and above: To correctly set up the getURL command in Flash 5 or 6, the button layer in the actions panel should be this:

on (release) {
if (clickTag.substr(0, 4) == “http”) {
getURL (_root.clickTag, “_blank”);
}
}

3-ClickTracking1-screen shot1

ActionScript 3.0

The code below should be placed in the first frame in the root level of the timeline. Be sure to label your button’s instance name before adding this code.

your_btn_name.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var URL: String;
if((URL = root.loaderInfo.parameters.clickTag)) {
navigateToURL(new URLRequest(URL), “_blank”);
}
});

4-ClickTracking2-screen shot2

Multiple Click Tracking

Rich media banners can contain up to 5 clickTags for up to 5 landing pages in both AS 2.0 and AS 3.0. It is imparative when using multiple clickTags to list which clickTag number correlates to which landing page when passing the banner along to MarketServ.

In both AS 2.0 and AS 3.0, the clickTag is denoted by simply adding a number to it. For instance, the first clickTag is simply written clickTag, the second is clickTag2, third clickTag3, and so on up to 5.

Content Filter Guidelines

The following guidelines identify creative content that will be flagged for a content filter. If a campaign is flagged for creative content, publishers will be alerted to this in their campaign listings. Publishers have the ability to automatically filter out campaigns that contain all or some of these filters.

Allowed Content with Filters

Audio: Audio that plays automatically or is user-initiated. Instream videos will not be flagged for audio content.

Casino: Any content that advertises or references casinos, casino products or any other form of gambling.

Provocative: Bathing suits that reveal inappropriate body parts and lingerie. Images of people in positions or activities that is excessively suggestive or sexual. Text or creative themes that reference sexual behavior.

Alcohol/Tobacco: Any creative that mentions or pictures alcohol and tobacco even those that do not explicitly promote the consumption, use or purchase of alcohol or tobacco products.

Extreme Animation: Any creative that shakes, flashes, blinks or has any dizzying animation that takes over 1/10 of the ad unit’s surface area.

Dating Services: Online dating services or personal listing content.

Political/Controversial: Political candidates, organizations or initiatives. Controversial issues such as abortion rights, religion, alternative lifestyles and other “hot button” issues.

5-ContentGuidelines1

Expandable Creative: Any creative that expands or changes shape outside of its default ad size. Take Over (DHTML): Ads that “float” on the page.

In-banner Video: Video that plays automatically or is user initiated within a regular banner ad. In-stream videos will not be flagged for video content.

Multiple Advertisers: An ad tag or campaign that rotates or contains more than one advertiser.

Interactive Content: Any creative that requires the user to click multiple times or perform more than a single click action to open the landing page. This is typically in the form of “mouse-over” actions that allow the user to interact with the creative without clicking on the content. This also includes creatives that have mini games, mini browsers or forms.

User Experience

• The use of fake user interfaces that imitate the Microsoft Windows or DOS operating systems must contain the word “Advertisement” either in the creative or in the title bar if a pop-under.
• Creative cannot spawn a new window at any time without user interaction.
• Creative cannot spawn an exit window when the current window is closed.
• Creative may not install or attempt to download any software. The landing page may not install or attempt to download any software without the user’s consent, knowledge, and/or interaction.
• The use of ‘Focus’ commands that bring a pop-under ad to the current focus is not allowed.

Software Downloads: Advertisers running campaigns advertising a software download must complete the Application Based Advertiser Questionnaire. Software may not be automatically downloaded without a user’s expressed action (click) to perform a download.

Landing Pages: A landing page may not spawn more then three (3) pop-up/popunder windows to the user whether served directly or indirectly by the advertiser. All landing pages must click-through and open in a new window.

Pop-under Pages: Pop-under pages may not spawn any pops or browser alerts on page load or on window close whether served directly or indirectly by the advertiser.

Prohibited Creative Content

• Excessive violence towards a human being, domesticated animal, livestock, or humanoid creature.
• Excessive gore or blood from a human or animal
• Adult content and nudity
• Profane language or imagery
• ‘Flashing’ creative that has a frame delay of less than one tenth of a second
• Content that promotes any illegal activity
• Online gambling content targeting US users

Pixel Placement

Tracking Pixels

MarketServ highly recommends the implementation of a tracking pixel for advertisers who desire a specific action or set of actions from the user after their initial click-through (such as purchase, registration, etc.). By placing a tracking pixel, we can manage to your cost per acquisition (CPA) goals, improving ROI and providing you visibility into CPA performance at the creative, category and subcategory level.

Pixel-tracking optimization will create a virtual network of sites customized to your performance requirements. Sites that do not achieve the desired CPA goal are removed from the campaign’s rotation, ensuring you only spend marketing dollars on sites that deliver.

What is a tracking pixel?

The tracking pixel is a piece of code that you can place on your final acquisition page (typically a “thank you” page) to harness the full power of MarketServ’s progressive optimization technology. The code forms an invisible 1 x 1 pixel image that counts and reports actions back to MarketServ’s reporting system.

What does it do?

The tracking pixel tracks actions or events that occur on the page where the pixel is placed ONLY for people who have viewed or clicked on your advertisement on the MarketServ network. By placing the tracking pixel, you can see how many users navigated to the particular page where the 1×1 pixel is located. The pixel then sends the information back to MarketServ, reporting which campaign performed best on which site in which category. Not only is this data available for your review, it also drives our optimization technology to work at peak efficiency, ensuring the highest performance available.

MarketServ’s optimization technology will monitor your campaign, creative and the sites your ad is running on hourly to ensure that you always receive the highest possible return on investment.

Types of Action Tracking.

Click-through tracking: This type of tracking measures the action of a user when they click on an ad or link and are transferred from the site they are currently viewing to the specified landing page. Through the use of a 30-day cookie, MarketServ will credit the action of the visitor who clicked on an ad served by MarketServ in the past 30 days.

View-thru or post-impression tracking: This type of tracking measures brand impact by tracking users who, at initial ad exposure, do not click on the ad but go to the site at a later time to complete the action. This action can take place any time within the duration of the cookie, which can be customized to fit your timeframe preferences.

Does this affect my privacy?

MarketServ highly respects the user and our advertiser’s privacy. We do not collect data of any kind, and we will never release information regarding your relationship with MarketServ without your written consent.

How difficult is it to implement?

Implementation of the tracking pixel is simple:

• MarketServ will send you either a secure or non-secure pixel code depending on the type of thank you page.
• Paste the code within the <body> and </body> HTML tags of the page. The code can be placed anywhere within the body, but it is easiest to work with if placed at the bottom.
• The MarketServ tracking pixel can be placed on multiple confirmation pages. Only one action will be counted per unique user within a 30-day window. If tracking multiple actions per unique user is preferred, please request a unique CID pixel.

If your site has special needs, please contact your account representative at 561.997.8677 or use our Contact Form.

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