Going once, going twi…too late! Smoked by Real-time bidding.

In less than 100 milliseconds, Real-time bidding (RTB) initiates and completes the process to deliver a single online ad exposure via programmatic auction to the viewer. 100 milliseconds. How fast is that? In 134 milliseconds, light can travel around the Earth’s equator, and it takes 200 milliseconds for the human…

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Stop guesstimating and get with the program.

Stop guesstimating with programmatic advertising

We contrasted the differences between data rich User Profiles for ad targeting and the shallower profiles used by search engines and social networks in our recent post “Getting personal” . For targeted campaign success, data rich User Profiles can win out in a big way. Here’s a real-world example where…

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