Navigating Internet advertising

By Earl Starkoff, MarketServ™ Spend money to advertise to promote sales. Seems pretty basic – whether your message is delivered in print or online. For most small and medium (SMB) businesses, however, advertising online is like navigating uncharted waters. Most are still staying in their safe havens casting about for…

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Bottom line metrics

Finding tangible evidence that what we do works (or doesn’t) is key to performance improvement. So we look for metrics to gauge our results. How many times have you heard (or believed yourself) any of the following as metrics that show your marketing dollars are well spent? Look at all…

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