“We need a pwan!”

Summer’s gone. Soon the holidays will be here, and then the New Year with renewed hope for increased sales. So now is when many businesses plan their budgets for next year. I love budgeting. It’s a chance to review what worked – and didn’t – and set out to do…

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Purposeful social media

The blogosphere is bloated with the pros and cons of social media for businesses. Everyone has a point of view, but a lot of them are so wrapped up in their advocacy that they miss the point. Namely, “Why are we doing this?” It seems like businesses spend way too…

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