The breakdown of auto industry ad spending for 2012 – 2015 by media analyst Borrell Associates is on its way to your in-box.
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Meanwhile, take a look at The Digital Drivetrain for Sales below.
The Digital Drivetrain for Sales
As auto sales continue to recover from the recession, ad spending is picking up too – but not at the previous levels.
Cars are responding to market demand and building more digital features into every vehicle, and so are the advertising campaigns that connect prospects to dealers.
In 2014, digital advertising overtook newspaper, television, and other legacy media as the number one media for ad spending.
- That’s where the customers are. They’re connected all day and night to digital devices: their smartphones and tablets plus their laptops and pc’s.
- Digital accounts for 54% of Franchised and Independent Dealers new & used car budgets.
- Manufacturers know this too. That’s why their Co-op requirements are putting more emphasis on digital – hitting 64% of the Co-op ad dollars in 2014.