Marketing professionals now have the power to uncover new levels of actionable insights, deliver impactful and personalized experiences that customers want and value, and discover innovative ideas that provide a competitive edge. Build relationships that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals
This is the moment everything changes
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Watson Marketing Solutions in the marketplace
Personalized Marketing
Your customers want simple and personalized experiences, no matter how they interact with you. But creating a consistent customer experience becomes more challenging by the day.
Personalized Marketing puts the power of data in the hands of the marketer, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint.
Customer Insights
You need to know your customers as individuals if you want to deliver seamless customer experiences. Marketers have more sources of information than ever before, but can struggle to make sense of it all.
With Customer Insights, marketers can harness data across the entire customer journey, forming a complete view of your customers. You can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want.
Digital Experience
Organizations across industries are reexamining how they interact with their customers, employees, partners and citizens to deliver on high expectations of all digital interactions and enable a consistent, personalized experience.
Digital Experience empowers business owners to deliver engaging experiences with interactive content, targeted offers and consistent branding across channels—web, mobile web and hybrid apps—without relying on IT.
Discover the cognitive capabilities of Watson Marketing
Understand where customers are struggling and increase conversions
What if you could personalize your website for each and every visitor in real time?
Identify the right audience and predict which customers are likely to convert.
What if the weather automatically kicked off personalized customer interactions?
What if you always had the exact content you needed right at your fingertips?
1. IBM, Redefining Markets: Insights from the Global C-suite Study – The CMO perspective, January 2016