Campaign automation overview

Digital marketing and lead management

IBM Watson Marketing: Campaign Automation

Provides a cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.

What it can do for your business

IBM’s Campaign Automation is a hybrid cloud platform built on the foundation of IBM® Marketing Cloud and enhanced with the portfolio of IBM marketing software. Marketers can automate exceptional client experiences with their monthly subscription. Start with email marketing, lead management and mobile engagement or use IBM Journey Designer to move from planning tactics to collaborating as you design and automate cross-channel customer interactions. As your needs mature, expand into IBM Universal Behavior Exchange for near real-time analytical insights.

Design and automate

Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.

Use embedded analytics

Understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.

Provides faster time to ROI

Uses a cloud-based digital marketing platform and integrates easier with other customer data sources and applications.

Key features

  • Campaign automation
  • Email, mobile, social, marketing
  • Lead management and scoring
  • Customer journey building
  • Watson Marketing Assistant
  • Performance insights

“IBM Marketing Cloud’s behavioural marketing capability has enabled us to build specific segmented buyer personas, engage with our customers in a more relevant and timely fashion, and achieve 70% open rates on emails among our loyalty card holders.”

James Flett
Partnerships Manager
Caffé Nerro
Which option is right for you?

Create a single customer view and deliver personalized digital interactions across all channels.


Build deeper customer relationships through consistent digital experiences that drive customer advocacy.


Design and automate highly relevant and compelling cross-channel journeys that convert at a higher rate.

See how it works
Buy now and get started
Contact us to find out which edition is right for your business.

 ✉️  Email an expert       Call MarketServ 1-561-997-8677

                                                                Priority Code: Watson Campaign Automation

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