Marketing professionals now have the power to uncover new levels of actionable insights, deliver impactful and personalized experiences that customers want and value, and discover innovative ideas that provide a competitive edge. Build relationships that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals
This is the moment everything changes
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Watson Marketing Solutions in the marketplace
Personalized Marketing puts the power of data in the hands of the marketer, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint.
With Customer Insights, marketers can harness data across the entire customer journey, forming a complete view of your customers. You can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want.
Digital Experience empowers business owners to deliver engaging experiences with interactive content, targeted offers and consistent branding across channels—web, mobile web and hybrid apps—without relying on IT.
Discover the cognitive capabilities of Watson Marketing
1. IBM, Redefining Markets: Insights from the Global C-suite Study – The CMO perspective, January 2016