Watson Marketing

Screen Shot 2017-10-18 at 2.52.22 PM
Watson Mkting purple box
Marketing professionals now have the power to uncover new levels of actionable insights, deliver impactful and personalized experiences that customers want and value, and discover innovative ideas that provide a competitive edge. Build relationships that drive engagement seamlessly across all channels. Make every touchpoint an opportunity to engage customers as individuals

This is the moment everything changes

Watch the video (01:01)

Get personal: Market with behavioral data from IBM UBX

Watch the demo

Watson Marketing Insights

Learn more

Watson Marketing Solutions in the marketplace

Personalized Marketing concept_expansion_264x264 for Mserv

Personalized Marketing

Your customers want simple and personalized experiences, no matter how they interact with you. But creating a consistent customer experience becomes more challenging by the day.

Personalized Marketing puts the power of data in the hands of the marketer, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint.

Customer Insights

You need to know your customers as individuals if you want to deliver seamless customer experiences. Marketers have more sources of information than ever before, but can struggle to make sense of it all.

With Customer Insights, marketers can harness data across the entire customer journey, forming a complete view of your customers. You can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want.

Dig Exp_deliver_insights_100x100 for Mserv copy

Digital Experience

Organizations across industries are reexamining how they interact with their customers, employees, partners and citizens to deliver on high expectations of all digital interactions and enable a consistent, personalized experience.

Digital Experience empowers business owners to deliver engaging experiences with interactive content, targeted offers and consistent branding across channels—web, mobile web and hybrid apps—without relying on IT.

Discover the cognitive capabilities of Watson Marketing

Understand where customers are struggling and increase conversions

Watch the video (00:58)

wm_marketing_vid_journey_v2

What if you could personalize your website for each and every visitor in real time?

Watch the video (01:00)

wm_marketing_vid_intelligentanalysis

Identify the right audience and predict which customers are likely to convert.

Watch the video (01:05)

wm_marketing_vid_coganalytics

What if the weather automatically kicked off personalized customer interactions?

Watch the video (00:57)

wm_marketing_vid_weather

What if you always had the exact content you needed right at your fingertips?

Watch the video

wm_marketing_vid_cogtagging

1. IBM, Redefining Markets: Insights from the Global C-suite Study – The CMO perspective, January 2016

Comments are closed